Blog basics for the beginner

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BLOG basics

What is a blog?

A blog is a website that allows you to self-publish text, images and video quickly and easily. It can include a way to post comments, ask questions and interact with the author. If the comments are turned off, it can look just like a website.

Why blog?

Blogs allow subject matter experts to share knowledge and includes the interactive element that readers love. People create blogs for a variety of reasons:

  • Allows you to share your passion and knowledge
  • Establishes you as an expert in your field
  • Helps you connect with other likeminded professionals, community members and leaders

Blogging tips

Here are a few tips to help you get started:

  • Know your audience. (i.e. current or potential customers, researchers, colleagues)
  • Know your keywords – if you were searching for this article, what would you google
  • Use media like images, videos, podcasts (copyright applies to web images too)
  • Write 300-500 words
  • Use headlines, subheadlines and bullets that include your keywords (people scan first and sometimes read on the web)
  • Use outbound links to reputable sources (.edu, .gov, trending sites)
  • Make your article useful
Having someone engage with your post by sharing it, commenting on it or liking it are the best ways to increase engagement. Share a link with a summary of your post and a branded hashtag on your personal or business social accounts like your LinkedIn page, Facebook page, Twitter, InstaGram and Pinterest.

About Barbara Wolter

More than a decade of experience in writing online content has given me the professional expertise needed to provide clients with solid content development. My strong story-telling skills and blogging experience give me an edge in creating search engine optimized content that drives traffic. My focused project management and organizational skills enable me to work with team members to manage multiple projects and meet deadlines.

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