Process

Barbara Wolter - ServicesI value directness and transparency with my clients. Below is a step-by-step outline of how I develop search engine optimized content for my clients. I offer a variety of pricing packages, based on the scope of work needed. If you are interested in my services, please email me to request a free consultation.

Initial Consultation (Free)

During this time we will discuss your business, competition, goals and I will gather information on your current web assets and social media accounts. During this meeting we will decide if you want a full site review and rewrite, or just need someone to write copy for a page or blog post.

Website Development or Rewrite

If you need the content developed for a new website or want to have me review and redo your website this is the package for you. This is a two-step process.

1 – Research and Recommendations

Before I ever write the first word, I research and develop a report outlining your:

  • Industry and competition
  • Current search engine ranking
  • Current digital footprint (where you are online)
  • Social media accounts
  • Key site analytics (load time, bounce rate, time on page)

2 – Writing the content

Only after you have reviewed the research and recommendations and agree on the plan do I begin to write your web content. I provide you with a document that your staff or web professional can use to easily place the new content on your site in all the right places. Each page will include clear, concise, compelling content with a clear call to action that includes targeted keyword and keyword variants in:

  • Metadata
  • Headlines and sub headlines
  • Image file names and alt tags
  • Paragraph content

Other Pricing Packages

Social Media Set up and/or optimization

This includes branding with images, descriptions and keywords from your website, a strategy checklist and sample posts.

Social Media Staff Training

This includes either group or one-on-one training for one hour on one social media account.

Blog Post

This includes keyword research, writing, call to action and image selection. If you use WordPress, this fee includes placement of the post on your site. If you do not have a WordPress site, you will receive a word document with instructions for meta data.

Social Media Ad On

This add on provides social media posts to drive traffic to new blog post for up to 3 social media sites.