Helping a client tell their story, share their reputation and highlight who they are is at the heart of brand marketing. I work with clients to communicate their brand through their website, blogs and social media. This usually includes setting up social media accounts, developing a social media marketing strategy, creation of product portfolios and an overall content calendar. Check out my most recent brand marketing for Carolyn Kinder International.
Website content development
For the past 12 years I have worked with clients to develop a strategy and search engine optimized content for their website that includes analysis of their audience, internal processes and information architecture. View samples below:
Blog strategy and content
A well-planned blog strategy can establish you as an expert in your field, provide fresh, keyword rich content for search engine optimization. It also gives you a way to keep fresh, relevant content in front of your customers. Need an experienced blogger to help you devise a winning blog strategy, develop content for your blog or help train your staff to feed your blog? Check out a few of my favorite posts.
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Product marketing involves developing a strategy for product marketing that allows clients to feature their products to a variety of targeted audiences, with online tools that enable them to promote via social media and organically. I recently developed a online product portfolio for Carolyn Kinder International that includes a strategy for online grouping that includes a system of categories and style tags.
Social media marketing
Social media marketing serves two important functions in a marketing strategy: 1 – drives prospective customers to your website 2 – spreads the word about your brand. I work with clients to evaluate, set up, brand and develop a content calendar for a variety of social media accounts. I also provide training for staff and establish checklists for tagging, hashtags and other tips for increasing engagement. Check out my work for Carolyn Kinder International on: