Brand marketing

Brand MarketingHelping a client tell their story, share their reputation and highlight who they are is at the heart of brand marketing. I work with clients to communicate their brand through their website, blogs and social media. This usually includes setting up social media accounts, developing a social media marketing strategy, creation of product portfolios and an overall content calendar. Check out my most recent brand marketing for Carolyn Kinder International.

Website content development

Barbara Wolter - ServicesFor the past 12 years I have worked with clients to develop a strategy and search engine optimized content for their website that includes analysis of their audience, internal processes and information architecture.  View samples below:

Blog strategy and content

Blog StrategyA well-planned blog strategy can establish you as an expert in your field, provide fresh, keyword rich content for search engine optimization. It also gives you a way to keep fresh, relevant content in front of your customers. Need an experienced blogger to help you devise a winning blog strategy, develop content for your blog or help train your staff to feed your blog? Check out a few of my favorite posts.

Product marketing

Product MarketingProduct marketing involves developing a strategy for product marketing that allows clients to feature their products to a variety of targeted audiences, with online tools that enable them to promote via social media and organically. I recently developed a online product portfolio for Carolyn Kinder International that includes a strategy for online grouping that includes a system of categories and style tags.

Social media marketing

Social Media MarketingSocial media marketing serves two important functions in a marketing strategy: 1 – drives prospective customers to your website 2 – spreads the word about your brand. I work with clients to evaluate, set up, brand and develop a content calendar for a variety of social media accounts. I also provide training for staff and establish checklists for tagging, hashtags and other tips for increasing engagement. Check out my work for Carolyn Kinder International on:

Twitter | Instagram | Pinterest | Facebook | LinkedIn